We may shoot, fight, and rob people, but if there’s one thing we pride ourselves on in the mafia it’s loyalty. Today Mafia Wars launched the Loyalty Program for our users to receive special perks like discounts, exclusive items, front-of-the-line access to customer support, and invitations.

The new program has several tiers: Emerald, Gold, and Platinum. You will earn loyalty points (LP) as you play more or spend more. You earn LP when you purchase reward points, play Mafia Wars, or click on Mafia Wars feeds and requests that your friends post to offer you bonuses.
You start as an Emerald Player or with a more elite status depending on your loyalty to Mafia Wars. You can achieve a higher status and earn better privileges the more you spend or the more you play.

We currently released the Loyalty Program to a small percentage of our users. Later this week we will roll out this feature to everyone when we can ensure a smooth transition. We value your loyalty as a Mafia Wars fan and are thrilled to provide you with the privileges and rewards you deserve.

–Mafia Wars Blog